Worksheets

There are five worksheets available in the marketing section of the Cameron Balloons virtual factory. Click on the links below to access them:

W 1. The life of a balloon and its bits - product life cycle

W 2. Splitting the market? - market segmentation

W 3. Round the world balloons - exporting

W 4. Is the balloon market over-inflated? - market capacity

W 5. The 4 Ps of ballooning - marketing mix