Artwork

A printable version of this photos and questions is available for filling in answers.

The photos show two different artwork processes. The ways in which the artwork is done are:

• artwork is either airbrushed onto the envelope
• or it is cut out from templates onto sticky fabric and glued on
• or the artwork is dyed onto the fabric using a dye-sublimation technique. This is contracted out by Cameron's to another company.

1. Rank these three techniques according to which uses the most capital. Start with the most capital-intensive.
2. Which technique do you think is the most expensive? Why do you think that?
3. Which technique do you think requires the most skill from the employees? Why?
4. What could the management at Cameron balloons consider to try to improve the efficiency of the artwork process?
5. What benefits does a high quality artwork department have for the rest of the company?