Teachers' Guide: Marketing

The theory section covers the following theories:

• market segmentation
• marketing mix
• product life cycle

The worksheets are on the following topics:

1. product life cycle and Boston Matrix
2. market segmentation
3. exporting - price and non-price competitiveness, exchange rates and single European Currency
4. over-capacity in the market, supply and demand, boom and recession
5. marketing mix - the 4 Ps, pricing techniques, channels of distribution

The photos and questions are on:

1. market segmentation
2. the role of the sales staff
3. the marketing mix and selling spares

The further work looks at:

• SWOT analysis
• micro-marketing
• strategic planning