Sales v Profit Maximisation Model Solution [Virtual Learning Arcade]

Sales versus Profit Maximisation

The Input Parameters

Price Elasticity of Demand 2.00
Fixed Costs (£) 100.00
Variable Costs (£) 25.00
Desired Profit Level 50.00

Output and price levels

Sales Maximisation Output Level
Quantity (Q) 43.03
Price (£) 28.49
Total Revenue (TR) 1225.69
Total Cost (£) 1175.69
Profit (£) 50.00
Profit Maximisation Output Level
Quantity (Q) 25.00
Price (£) 37.50
Total Revenue (TR) 937.50
Total Cost (£) 725.00
Profit (£) 212.50