Model Hints - Sales Maximisation [Virtual Learning Arcade]

Sales versus Profit Maximisation

Overview

The questions include you interpreting the model output within your answers. In this case, the model output consists of the following;

  • The price
  • The quantity
  • The total revenue
  • The total costs
  • The profit

Your discussion should focus on using the simulations to support the theoretical expectations of your discussion. For instance, you could argue that the consumer is better off when the price is low and the quantity supplied is high (large consumer surplus). Given this assumption then the consumer should be better off if the firm sales maximisation compared to profit maximisation. You can test this expectation using the simulation.

Navigation

Sales maximisation home page »»