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Sales versus Profit Maximisation
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Sales versus Profit Maximisation
Price Elasticity of Demand
0.0
0.2
0.4
0.6
0.8
1.0
1.2
1.4
1.6
1.8
2.0
2.2
2.4
2.6
2.8
3.0
Fixed Costs (£)
50
60
70
80
90
100
110
120
130
140
150
160
170
180
190
200
Variable Costs per Unit (£)
5
10
15
20
25
30
35
40
45
50
Desired Profit Level (£)
50
70
90
110
130
150
170
190
210
230
250
270
290
