Sales versus profit maximisation
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The aim of these questions is to identify under which maximisation theory the consumer is better off
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Given the following conditions, is the consumer better or worse off if the firm adopts sales maximisation compared to profit maximisation?; 
- Price Elasticity of Demand = 2.0
- Fixed Costs (£) = 100
- Variable Costs (£) = 25
- Desired Profit Level = 50
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(Type your answer to the previous question in the box below, then click on explain)
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