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Calculating the Advertising Elasticity of Demand
Have you the value of the AED?
yes
no
Original Level of Advertising (£)
50
60
70
80
90
100
110
120
130
140
150
160
170
180
190
200
Original Quantity (Q)
50
60
70
80
90
100
110
120
130
140
150
160
170
180
190
200
New Level of Advertising (£)
50
60
70
80
90
100
110
120
130
140
150
160
170
180
190
200
New Level of Quantity (Q)
50
60
70
80
90
100
110
120
130
140
150
160
170
180
190
200
Price of the Good (£)
0
5
10
15
20
25
Cost of Production per Good (excl. Advertising) (£)
0
1
2
3
4
5
6
7
8
9
10
When AED is User Defined
The AED is (when the AED is set by user)
-2.0
-1.8
-1.6
-1.4
-1.2
-1.0
-0.8
-0.6
-0.4
-0.2
0.0
0.2
0.4
0.6
0.8
1.0
1.2
1.4
1.6
1.8
2.0
Change in the Level of Advertising (%)
-20.0
-15.0
-10.0
-5.0
0.0
5.0
10.0
15.0
20.0
