The Advertising Elasticity of Demand
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The simulation
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This link gives you access to the simulation.
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Background information
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This link gives you access the issues surrounding the simulation.
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The effects of changing the inputs of the simulation
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These links include interactive self-assessment questions looking at the effects of each change
- Calculating the advertising elasticity of demand
- Interpreting the advertising elasticity of demand
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Further questions
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These are traditional question types where the answers can include information on the simulation.
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